"If we can get in front of people they
buy."Why aren’t more people buying my products?
We have great technical products!
"If we can get in front of people they
buy."
Is this a conversation that goes on in your company?
You need to get out of this rut and grow your business.
You can hire a marketing agency but look out for the biggest lie in marketing...
"Trade shows, advertising, & pretty brochures will drive business to your door!"
Wow! Talk about pointlessly burning money, I've been there.
What should you be doing?
Create and execute sound marketing & sales strategies to grow sales.
The essence of marketing is not PR, brochures, and advertising but strategic marketing which is your battle plan to keep and increase business. Maintaining and increasing business takes new ideas and strategies.
Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.
SUN TZU Chinese General Circa 500 B.C.
I work with you to increase sales by building and executing sound marketing & sales strategies
I have a great deal of experience (translated: successes and failures) doing marketing and sales of technical products for corporations, small business, and as cofounder/president of a startup company. I understand technical products and technical buyers. I have a great deal of experience in design, application engineering, marketing, and selling technology. I successfully launched major new technical products as a marketing manager for a Fortune 500 company; built an early stage startup company, built effective independent manufacturer representative networks, and increased sales of technical products over 17% for a midrange company in the post September 11, 2001 period. Based on my experience I take a common sense approach to business development that works.
Customer Comment
"Bill,
This is the best distillation of our current position I have seen to date. You have put your finger directly on where we are and what we must do. I am both impressed and grateful...this is the best integration of all of these thoughts that also provides a clear plan of action consistent with our current resources."
Jeff Milsap, President
Sound Focus, Madison, Wisconsin
How can I help you?
Working together we will develop specific actionable sales and marketing plans leading to increased sales.
Click here to contact Bill Lydon for more information.
Applied Marketing Concepts
Phone: 414-427-5853
Bill Lydon: wlydon@mrktgsolutions.com